20231020 – Phase 1 Status Update

20231020 Status Update – Phase 1 KINBERCON Keynote Speaker Selection

This Week

  1. Keynote Quarterfinalists. Based on the parameters from the survey data and interviews, we have more than 2 dozen strong candidates for our upcoming KINBERCON keynote.
  2. Outreach. To expand our core target pool, we’ve found contact details for 4 groups: higher ed senior managers and technical managers, and corporate senior managers and technical managers. 
    1. On this tab are 22 top employers in PA (at least 10,000 FTEs) within 60 miles of the conference. 
    2. On this tab are 227 Higher Ed institutions in PA.
  3. Newsletter planning. With the quarterly plan for sending out the newsletter, we can coordinate and plan to feed KINBERCON info for January and March, publication dates TBD. Also, we will merge the 109 entries that Nathan shared that are now sorted on this tab into the Master list, and update the master list in MailChimp next month. 

Next Week

  1. Keynote ​Semifinalists. After listening to speaking samples and feeding additional information into the selection criteria such as each speaker’s social media reach (LI, especially), I’ll present a set of 8 semifinalists (with credentials, details, and criteria) for you to review and form opinions on. We will also coordinate on the steps for final selection and availability inquiries. Target: Tuesday, October 24. 
  2. Outreach. Message development to make contact with target prospects from higher ed and corporate lists.
  3. Master List Management. Merge all contacts and add tagging overlay.
  4. Social ​Media ​Prep. Gather top audience insights from Phase 1 into a dozen social media posts for feedback on style and content.

Input/Support/Resources Needed

  1. Keynote finalists process. Let’s talk earlier in the week about how you prefer to arrive at the final selection – are we involving anyone outside of us 3 (Nathan, Alexis, and Bill), such as other staff or board members? Would it be OK for me to make a simple availability inquiry before sharing the list of semifinalists to rule out anyone who is simply not available to be in Lancaster, PA on Wednesday, April 17, 2024. Etc.
  2. Feedback on social media posts. See item 4 above.Target: by Thursday, 10/26.