Resources from our call on Friday, Oct 17
ICP and Service Descriptions
ICP – Michelle
- Meeting Planner Executive
- Industies: Pharma, Saas
ICP – Bill
- Senior Managers (CEO, CTO, VP Eng, top people manager VP Talent Dev or Org Dev
- US-based SaaS with 50-500 employees
Assessments and Feedback
[Executive Execution Audit assessment | Sample Report] The assessment tool I’m building produces super relevant metrics in the area of interest for my ICPs by combining profile items with the assessment questions. This way, we are still getting to the results quickly (a must for cold traffic) and the results are better quality by answering key questions about their situation.
–> Look for links added by Friday, 10/24. I’d love to get your perspectives.
Also, share your current lead gen assessment with me and I’ll be glad to offer feedback and suggestions!
Useful & Relevant Marketing Resources
- Marketer’s Cruise (precursor to the PR Marketer’s cruise.
- Julian Goldie [YouTube | Skool] – Thought leader on the migration from SEO –> AI-Engine Optimization
- Everything Alex Hormozi [YouTube | Amazon Books | Company Site] puts out about lead gen is high quality and useful to apply.